Work with us: AUDIENCE DEVELOPMENT OFFICER
Tamar & Jo at A Bit Of A Do 2021
Photo by Paul Grace
JOB DESCRIPTION: Audience Development Officer
Drunken Chorus
Drunken Chorus is a charity and theatre company (Charity number: 1161841). We make accessible events, such as our festival A Bit Of A Do. We run creative workshops for learning disabled and autistic adults, and support artists who are deaf, visually impaired and/or disabled. We also make and tour performances, and support artists to create new work.
Over the next two years we will embark on an ambitious period of development and growth. We will expand our festival, artist support and workshop programmes, and create a core team of staff to support this activity. It will be a period of reflection and change, and the beginning of an exciting new journey. We are looking for an ambitious and creative Audience Development Officer to join us on this new adventure.
Since 2017 we have produced an accessible festival in Croydon. The programme features theatre, dance and cabaret by disabled and non-disabled artists, with workshops and talks. Previously a three-day festival over one weekend, A Bit Of A Do returned after the pandemic as a two-week event. In 2022 and 2023 A Bit Of A Do will be a 9-day multi-venue festival in the centre of Croydon.
Following a trial in 2021, we will continue to present both live and digital work, making the event accessible to people who can’t attend venues in person.
Over the next two years we plan to increase our reach to over 3,000 people. We are looking for a new member of our core team, to help us reach a wider public audience, and develop audiences and participants across our other work for years to come.
The ideal candidate will be familiar with our work, and passionate about the arts, access and inclusion. They will have strong experience in long-term audience development.
Key Duties:
Develop and deliver a three-year Marketing Strategy, with an emphasis on A Bit Of A Do festival;
Manage strategic partnerships that can help grow audiences and engagement;
Research and develop opportunities and ideas for developing audiences;
Use own initiative to improve our reach;
Marketing for A Bit Of A Do – e.g. contact with artists and venues, marketing copy and images, digital and social marketing / content, website listings, print and digital assets, PR / press releases;
Design and deliver a new tiered ticket pricing system;
Attend weekly team briefings;
Liaise with Access Officer to ensure marketing material is accessible;
Work with company Directors to secure small scale sponsors;
Assist company Directors to plan small-scale donation campaign;
Marketing activity for our wider programme;
EXPERIENCE / ATTRIBUTES
We are looking for a strategic team player, who is willing to engage with all aspects of our work. The ideal person will be motivated with the ability and experience to plan and deliver their own work.
Essential
Minimum 5 years’ experience in audience development in the arts
Experience creating long-term audience development strategies
Experience creating PR strategies and securing press coverage
Experience creating press content
Strong knowledge of national, local and arts media (digital and print)
Experience with social media campaigns
Experience with websites / content management
Warm and friendly approach to a wide range of people
Reliable and punctual
Strong interpersonal skills
Excellent communication skills
Desirable
Experience promoting digital / online work
Experience with marketing activity for arts festivals
Experience with marketing activity for accessible / inclusive / disability arts
Existing press contacts (digital and print, national)
Experience creating media content (e.g. images, video, text)
Previous work with learning disabled and/or vulnerable adults
Current DBS check
Safeguarding Training
Experience promoting events to Deaf and Hard of Hearing, and/or visually impaired audiences
Experience promoting events to adults with learning disabilities
Key dates:
Mid July: Artistic programme confirmed
Late July: Start date
Mid August: Completion of Audience Development Strategy
Late August: Programme launch and bookings open
October: Festival
Fee: £150 day rate. 1 day per week. 18 month fixed-term contract, to be reviewed at 6 months and 12 months.
Hours of Work: Flexible, with a fixed 30-minute weekly meeting.
Place of Work: Remote / from home. Online meetings. Presence at festival.
Payment: Upon receipt of invoices. Payment schedule negotiable.
To apply: Email chris@drunkenchorus.co.uk with your CV, a cover letter of no more than 2 sides of A4, and any relevant links to previous work / projects.
We also welcome applications in other formats, such as a video, or by phone. If you would like this information in a different format, please let us know. If you need an interpreter, or if we can make the application process simpler or more accessible, please contact us.
Deadline: Monday 11 July 2022, 10am.
Drunken Chorus is currently supported by Arts Council England and City Bridge Trust.